1953 “British Planes” (MON-1-1)
Morning Foods Ltd., UK, 25-card set of airplane trading cards

• Title: British Planes
• Cartophilic Reference Number: MON-1-1
• Issued by: Morning Foods Ltd., North Western Mills, Crewe, England, UK
• Packaged with: Mornflake Quick Cooking Oats
• No. of Cards: 25
• Numbering: 1-25
• Dimensions (measured): 67.8 × 38.9 mm
• Circa: 1953
• Checklist: Checklist

Overview ^1,2

Mornflake is a producer of oat and oat-based breakfast cereals. Based in Crewe, Cheshire, England, it was founded in 1675. The Mornflake brand of oat cereals was created in 1941, during the Second World War. The brand has been re-launched with updated packaging and a new products. The company has been milling oats in Cheshire since 1675 and is now one of Crewe’s larger employers, alongside companies such as Bentley Motors. Mornflake was first launched in 1941 by the Lea family who have been milling oats in Cheshire since 1675 (for 14 generations). Mornflake is produced by Mornflake Oats Ltd., a subsidiary of Morning Foods, reportedly the 8th oldest company in the UK. Mornflake oats are produced from grain grown on farms throughout England, Scotland and Wales. Mornflake products are exported to 52 countries including the U.S.A, Japan, China, India and across Europe. The company has been a previous winner of the Queen's Award for Export Achievement. ¹

During 1953, Morning Foods Ltd., issued two series of airplane trade cards packaged with their “Mornflake Oats” breakfast cereals. Both sets consisted of 25 airplane cards. The untitled card fronts of both sets featured photos of British aircraft in flight surrounded by a white border. According to the Murray Guide², the two sets are simply titled: (1) “British Planes (numbered)” and (2) “British Planes (unnumbered)”. According to the Murray Guide², the “British Planes (Numbered)” set is the scarcer of the two sets. The measured card dimensions are 67.8 × 38.9 mm. As of 8/14/2013, Skytamer Images does not know if any album(s) was/is associated with either set.

Image Guide

The following images of all of the 1953 “British Planes” (MON-1-1) 25-card set by Morning Foods Ltd. are being presented as a guide to assist collectors. All of the images have been computer enhanced for presentation purposes. When printed out at 600 dpi, the following images may serve as “filler” card images to help complete your collection.

Checklist

References

1. Wikipedia: Mornflake
2. Murray Cards International) Limited: Cigarette Card Values 2011/12 Catalog of Cigarette and Other Trade Cards, ISBN 0-946942-31-2, London, 2012.
3. John A. Shupek: "British Planes” via the Skytamer Archive Digital Image Database