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1937 “This Mechanized Age, Second Series” (P50-130-2)
Godfrey Phillips Ltd., London, England
Series Title: This Mechanized Age, Second Series
World Tobacco Issues Index: P50-130-2
Manufactured by: Godfrey Phillips Ltd.
Country of origin: London, England
Card Type: Cigarette Insert Cards
Number of Cards: 50 (with adhesive backs)
Numbering: 1 to 50
Card Dimensions: 67 × 36 mm
Circa: 1937
Checklist: Download
Overview
This is the third in a series of three “This Mechanized Age” 50-card sets issued by Godfrey Phillips Ltd., London, during 1936 and 1937. The initial 1936 “This Mechanized Age - First Series” set was issued with the following two minor variations in the card backs: (A) Inscribed “This surface is adhesive” and (B) Without the inscription (non-adhesive version). Other than that, the two sets were identical. All three sets focus on the advancements in technology during the 1930s. The the card fronts feature the machine. The card backs provide a brief description of the machine’s capabilities. This Second Series cover a plethora of subjects including planetariums, aircraft, milk bottling, train ferries, bridges, seaplanes, air beacons, snow ploughs, and even margarine packaging. In short, the series highlights the exciting new technologies being introduced during the mid-1930s timeframe.
Image-Guide
Behind each of the thumbnail images below is a computer enhanced image of the individual card fronts and backs. Directly below the image guide, in a tabular format, are the links to the Original Scans that were used to generate the computer enhanced images.
| 1937 “This Mechanized Age, Second Series”
Original Scans | ||||||||||||||||||||||||
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| 1
1b |
2
2b |
3
3b |
4
4b |
5
5b |
6
6b |
7
7b |
8
8b |
9
9b |
10
10b |
11
11b |
12
12b |
13
13b |
14
14b |
15
15b |
16
16b |
17
17b |
18
18b |
19
19b |
20
20b |
21
21b |
22
22b |
23
23b |
24
24b |
25
25b |
| 26
26b |
27
27b |
28
28b |
29
29b |
30
30b |
31
31b |
32
32b |
33
33b |
34
34b |
35
35b |
36
36b |
37
37b |
38
38b |
39
39b |
40
40b |
41
41b |
42
2b |
43
43b |
44
44b |
45
45b |
46
46b |
47
47b |
48
48b |
49
49b |
50
50b |
Album
The fact that both the 1936 in the 1937 “This Mechanized Age” card sets had adhesive backs indicates that there was most likely albums associated with the sets. However, as of 3/18/2014 we have yet to see a “This Mechanized Age” album. If you know of the album, would appreciate your inputs.
Checklist
| 1937 “This Mechanized Age - Second Series”
Godfrey Phillips Ltd., London, England Checklist | ||
|---|---|---|
| № | x | Card Front Title / Card Back Title (if different from front) |
| 1 | Planetarium | |
| 2 | Vickers “Spitfire I” | |
| 3 | Torpedo Bomber | |
| 4 | Amphibian Flying Boat | |
| 5 | Refuelling Planes | |
| 6 | Road Testing | |
| 7 | Sound Locator | |
| 8 | Linotype Machine | |
| 9 | Air Ambulance | |
| 10 | Waitaki Dam | |
| 11 | Claw of the Law | |
| 12 | Altitude Flight | |
| 13 | Motor Torpedo Boat | |
| 14 | Milk Bottling | |
| 15 | Train Ferry | |
| 16 | Railplane | |
| 17 | Streamline Train | |
| 18 | Dornier D.O.X. | |
| 19 | Sydney Harbour Bridge | |
| 20 | Dock for Seaplanes | |
| 21 | “Canopus“ | |
| 22 | Air Beacon | |
| 23 | Streamline Tube Train | |
| 24 | Diesel Car | |
| 25 | Electric Melting Furnace | |
| 26 | A Giant Shaker | |
| 27 | Teeming Slag | |
| 28 | Electric Coal Cutter | |
| 29 | Safety Vault | |
| 30 | Shoe Soleing Machine | |
| 31 | Snow Plough | |
| 32 | Loading Coal | |
| 33 | Paravane | |
| 34 | Cotton Spinning | |
| 35 | Coal Sorter | |
| 36 | H.M.S. Nelson / H.M.S. “Nelson” | |
| 37 | Kincardine Bridge / Kincardine-On-Forth Bridge | |
| 38 | Auto-Railer | |
| 39 | Laundry Ironer | |
| 40 | Giant Carpet Loom | |
| 41 | Naval Gun | |
| 42 | Unloading Grain | |
| 43 | Testing Buses / Testing Buses. | |
| 44 | Hair Drier | |
| 45 | Hose Lorry | |
| 46 | “Grampus” | |
| 47 | Boat Elevator | |
| 48 | Giant Camera | |
| 49 | Margarine Cooling Drums | |
| 50 | Margarine Packing | |
| n/a | Album ? | |
References
