1938-39 “Action Gum” (R1)
The Goudey Gum Company, Boston, Massachusetts, USA


Series Title: “Action Gum”
American Card Catalog Number: R1
Issued by: The Goudey Gum Company, Boston, Massachusetts
Packaged with: Action Bubble Gum
Country: United States
Number of Cards: 96
Numbering: 1 to 96 on card back
Card Dimensions: 2⅜ × 2⅞ inches
Circa: 1938-39
Checklist: Checklist

Background


The 96-card “Action Gum” trading card set was most likely issued during the 1938-1939 time-frame prior to the Japanese attack on Pearl Harbor and the United States formally entering World War II. Subsequently, none of the 96 cards in the set refer to a specific wartime event. The cards all feature action scenes showing the United States Armed Services in wartime scenarios. It is interesting to note that there were numerous other Wartime card sets issued before this series. However, according to Goudey, “Action Gum” was “The Greatest Card Series Ever Produced”, as they claimed on the back of every card. The color artwork and text of the series is rather simplistic when compared to other similar series, such as “War Gum” or “Horrors of War.” The American Card Catalog reference number for Action Gum is R1.

Wrapper


To date, we’ve been able to identify three wrapper schemes: (1) Red, (2) Blue and (3) Green. As shown below, the action-packed center design of the wrappers is printed in red, blue or green inks. All three color schemes feature the same artwork and contain premium offers for service rings and a “Snappy the Aviator’s Hat.” High resolution scans (600 dpi) of these wrappers would be appreciated.

Image-Guide


The “Action Gum” images presented in this “Image Guide ” are greatly enhanced computer images that were derived from a series of low-grade cards. The backs of the cards were all reconstructed to match the original card backs. Behind each of the following card-images are full-size computer-enhanced 600-dpi images of the fronts and backs of each card. These 600 dpi images make ideal “filler” card images.

Checklist


1938-39 “Action Gum” (R1)
The Goudey Gum Company, United States
Checklist
xCard Number
1Tanks Attack
2Torpedo Bombers
3Eliminating Enemy Nests
4Night Bombing Attack
5Offshore Air Patrol
6Direct Hit
7Parachute Invasion
8Supply Train Attacked
9Pictures Under Fire
10A Withering Broadside
11The Infantry Moves In
12Machine Gun and Crew
13Pursuit Planes Dogfight
14Team Work Aloft
15Plane Attacks Convoy
16Cruisers Make Turn
17Motorcycle Scout
18Smashing Tank Attack
19Pursuit Plane Victory
20Sky Bird Fighter
21Battleship Formation
22Attack on Carrier
23Tops in Fighting Speed
24Spotting Night Raiders
25Leaving Aircraft Carrier
26Bombers in Formation
27The Marines Charge
28Sinking in Flames
29World’s Largest Bomber
30“Commence Firing&lrquo;
31Freighter Torpedoed
32Planes to the Rescue
33Light Artillery
34“Sky Birds ” Take Off
35Surprising Enemy Sub
36Mosquitoes in Action
37Attack on Air Field
38Night Bombers Depart
393” Anti-Aircraft Gun
40Cruisers’ Scout Planes
41Navy Bomber Dives
42Planes Screen Advance
43“Wasps” of the Air
4416” Coast Defense Gun
45Convoying Freighters
46Away at Dawn
47Landing by “Chute”
48Dive Bombing a Fort
49Armed Might Speaks
50Tanks Fording River
51To the Rescue
52Loading the Bomber
53Tanks in Combat
54Hard-Hitting Advance
55Bombing Harbor Forts
56“Peel Off”
57Navy Blimp
58“Listening In”
59Down in Flames
60Marines Land
61Motorcycle in Action
62Mine Sweeping
63Caught In Balloon Cables
64Engineers Make Crossing
65Tossing Thunderbolts
66Infantry Advances
67Artillery Moves Up
68Army “Half Track Car”
698” Railway Gun
70Long Range Flying Boat
71Single Seat Fighter
72Time To Bail Out
73To a Watery Grave
74Flame Throwers
75Anti-Aircraft Gun
76“Tin Fish” from Skeeter
77Firing Depth Bomb
78Camouflaged Planes
79“Range and Altitude”
80“Hedgehopping”
81Fighting Pursuers
82Mother Ship and Subs
83The Marines Advance
84Grenade Throwers
85Scout Crew in Action
86Protecting Docks
87Planes Launches Torpedo
88Laying a Screen
89Full Speed Ahead
90Bombers Lay “Eggs”
91Taking the “Short-Cut”
92Pom-Pom Gun in Action
93Ambulance Rushes Aid
94Knocking Out Bombers
95Signal Listening Post
96A Shattering Broadside
-Red Wrapper
-Blue Wrapper
-Green Wrapper

References


  1. John A. Shupek: Card images via the Skytamer Archive Digital Image Database.
  2. Lange, Joe. “Action Gum (R1) (Goudey Gum).” 600-dpi scans from personal collection
  3. Burdick, J.R., The American Card Catalog, Kistler Printing Company, East Stroudsburg, Pennsylvania, 1960, pp. 103
  4. Benjamin, Christopher and Dennis W. Eckes, The Sport Americana Price Guide to the Non-Sports Cards 1930-1960, Edgewater Book Company, Inc., Cleveland, OH, 1991, ISBN 0-937424-53-6, pp. 9-10





search Skytamer.com

Skytamer Images (Skytamer.com)
Est. 1998