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1940-1941 ZOOM Airplane Pictures, Series 3
(R177-3)
Gum Products, Inc., Cambridge, Massachusetts, USA
eries Title: ZOOM Airplane Pictures, Series 3
American Card Catalog Number: R177-3
Issued by: Gum Products, Inc., Cambridge, MA
Issued with: Zoom Bubble Gum
Country: USA
Number of Cards: 500 total (100 each: Red, Blue, Orange, Green & Yellow)
Card Numbering: 101 to 200
Type of Card: Gum Insert
Card Dimensions: 3.125 × 2.458 inches (nominal)
Circa: 1940-1941
Checklist: Download
Background
The ZOOM Airplane Pictures card sets issued with Zoom Bubble Gum by Gum Products, Inc. of Cambridge, Massachusetts during 1940 to 1941, is undoubtedly one of the most challenging series of airplane cards sets for collectors to acquire. Overall there are 175 images and 775 cards associated with the ZOOM Airplane Pictures series. The ZOOM Airplane Pictures series is divided into three distinct subsets.
ZOOM Airplane Pictures, Series 1— Total of 75 cards, white borders, skip-numbered from 1 to 100
ZOOM Airplane Pictures, Series 2— Total of 200 cards with 50 card images skip-numbered from 1 to 100: 50 blue border cards, 50 green border cards, 50 orange border cards & 50 yellow border cards. Same aircraft images as used in Series 1.
ZOOM Airplane Pictures, Series 3— Total of 500 cards with 100 new card images sequentially numbered from 101 to 200: 100 red border cards, 100 blue border cards, 100 green border cards, 100 orange border cards & 100 yellow border cards.
Overview
The ZOOM Airplane Pictures, Series 3
contains a new series of 100 different aircraft images. The cards are sequentially numbered from 101 to 200. This series also uses the same color borders as in the second series, but also adds a red border series. The border colors associated with the series are therefore; Yellow, Green, Orange, Blue, and Red.
ZOOM Airplane Pictures, Series 3
does not contain cards with white borders. The cards measure 3.125 × 2.458 inches (nominal), and are assigned the American Cards Catalog reference number R177-3
One can easily see that the best way to collect the ZOOM Airplane Pictures series is by card number only. Collecting all 775 cards would be a monumental task, but not impossible. The ZOOM Airplane Pictures series cards periodically pop-up for auction on eBay. However, it is quite rare to find the higher grade cards. The ZOOM Airplane Pictures, Series 2
(R177-2) and ZOOM Airplane Pictures, Series 3
(R177-3) colored cards are periodically seen on eBay. The colored cards for the two series, particularly the higher grade cards, are very sought after by collectors.
The fronts of the 1940-1941 ZOOM Airplane Pictures, Series 3
cards feature sepia photographs of military and civil aircraft from the 1930s through 1941. Directly beneath the sepia photo is a brief descriptive text of the aircraft. Beneath that on the lower left-hand corner is the ZOOM card. Some, but not all of the cards also contain a photo credit line on the lower right-hand corner of the card. The backs of the cards are blank.
The following reference cards show the fronts and back of typical R177-3 red, orange, blue, yellow, and green bordered cards. Click on the card images to reveal full-size computer enhanced 600-dpi images of the card.
Image-Guide [1,2,3]
The following 1940-1941 ZOOM Airplane Pictures, Series 3
(R177-3) Image-Guide shows computer enhanced images of the fronts and backs of the 100 card images used in the set. Instead of showing all 500 R177-3 cards, we’ve presented a mixture of Red, Blue, Orange, Green & Yellow cards. Behind each thumbnail image is a 600-dpi computer enhanced card image that you may access. In addition, directly beneath the Image Guide, in tabular form, are links to the original scans used for this series.
Checklist
| 1940-1941 ZOOM Airplane Pictures, Series 3 (R177-3)
Gum Products, Inc., Cambridge, MA, 500 total (100 each: Red, Blue, Orange, Green & Yellow)-Cards, USA CHECKLIST | |||
|---|---|---|---|
| № | x | Card Title | |
| 101 | Curtiss SNC-1 | ||
| 102 | Curtiss-Wright | ||
| 103 | Curtiss XSB2C-1 | ||
| 104 | Consolidated B-24 | ||
| 105 | Boulton Paul Defiant | ||
| 106 | Douglas B-19 | ||
| 107 | Ryan Dragonfly | ||
| 108 | Vultee Vanguard 48C | ||
| 109 | Vickers Supermarine Stanraer | ||
| 110 | Vultee Valiant 54 | ||
| 111 | Lockheed Lodestar Model 18 | ||
| 112* | Lockheed Model 12 | ||
| 113 | Fairchild M-62A | ||
| 114 | Fleetwings XBT-12 | ||
| 115* | Piper Cub Trainer | ||
| 116 | North American Yale NA-64 | ||
| 117* | Noorduyn Norseman IV | ||
| 118 | Grumman Goblin G23 | ||
| 119 | Grumman JRF-2 | ||
| 120 | Douglas SBD-1 | ||
| 121* | British Sunderland | ||
| 122* | British Hurricane | ||
| 123 | British Hereford | ||
| 124* | British Blenheim | ||
| 125 | Curtiss SNC-1 | ||
| 126 | Bristol-Beaufort | ||
| 127 | Campbell D-96 | ||
| 128 | Aeronca | ||
| 129 | Twin Beechcraft | ||
| 130 | Seversky-2XP | ||
| 131* | Abrams | ||
| 132 | Sikorsky S-43 | ||
| 133 | Seversky SEV-3M | ||
| 134 | Gwinn Aircar | ||
| 135 | Miles Master | ||
| 136 | North American NA66 | ||
| 137 | Hammond YA | ||
| 138 | Kellet Autogiro | ||
| 139 | Grumman OA-9 | ||
| 140 | Duramold Model 46 | ||
| 141* | Kinner Playboy | ||
| 142 | Bell Airaboneta | ||
| 143 | Blackburn Botha I | ||
| 144 | Canadian Norseman | ||
| 145 | Cessna Airmaster | ||
| 146 | Barkley-Grow | ||
| 147 | Howard | ||
| 148 | Curtiss SOC-1 | ||
| 149 | Curtiss-Wright Condor | ||
| 150 | Douglas 8A-5 | ||
| 151 | The Caribou | ||
| 152 | British Gloster Gauntlet | ||
| 153 | Percival Q-6 | ||
| 154 | Ryan PT-20 | ||
| 155* | Howard | ||
| 156 | Vultee Valiant | ||
| 157* | Consolidated Model 31 | ||
| 158 | Boulton Paul Defiant | ||
| 159 | Beechcraft | ||
| 160 | Ensign | ||
| 161 | Hawker Hurricane | ||
| 162 | Ryan XPT-16 | ||
| 163 | Republic XP-47B | ||
| 164 | Stearman X-100 | ||
| 165 | Douglas DC-5 | ||
| 166 | Vought Sikorsky S-42 | ||
| 167 | Beechcraft D17R | ||
| 168 | Martin Clipper | ||
| 169 | Vickers-Armstrong’s Wellington | ||
| 170 | Bristol Bombay | ||
| 171 | Hall Aluminum | ||
| 172 | Short Sunderland | ||
| 173 | Handley Page Hampden | ||
| 174 | Bristol Blenheim | ||
| 175* | Kinner Envoy | ||
| 176 | North American | ||
| 177 | Grumman Widgeon | ||
| 178 | Stinson Reliant | ||
| 179 | Curtiss, Hawk | ||
| 180 | Ryan S-T-M | ||
| 181* | Beechcraft 18 | ||
| 182* | Aeronca | ||
| 183* | Argonaut | ||
| 184 | Applegate Amphibian | ||
| 185* | Beechcraft 18A | ||
| 186 | Beechcraft F17D | ||
| 187* | Martin Maryland | ||
| 188* | Short B-3 | ||
| 189* | Fleetwings Seabird | ||
| 190 | Fleetwings XBT-12 | ||
| 191* | Beechcraft E17B | ||
| 192 | Bell Airacuda | ||
| 193 | Vultee V-12 | ||
| 194 | North American NA-25 | ||
| 195 | Bellanca Flash | ||
| 196 | Vought-Sikorsky S-40 | ||
| 197 | Waco F-7 | ||
| 198 | Bellanca Skyrocket | ||
| 199 | Fairchild F-24 | ||
| 200 | Bellanca Cruisair | ||
| ZOOM Bubble Gum Wrapper (Four-Engine Bomber) | |||
| ZOOM Bubble Gum Wrapper with 1¢ (Fighter) | |||
| ZOOM Bubble Gum Wrapper no 1¢ (Fighter) | |||
| * | We need 600-dpi scans of these cards. Your help would be appreciated. | ||
Wrappers
There appears to be at least three wrappers variations associated with the ZOOM Airplane Pictures series. The first has a red, white and blue center with six airplanes Zooming in the top panel. It does not have a copyright date printed on it and was probably used for the first series of 75 cards.
The second wrapper has a different design in the center, which is orange with green accents. It bears a copyright date of 1941 and has two different mail offers printed on the top and bottom panels. The top offer is for a 12-page album containing photographs of 72 of the finest and best airplanes in the world (25 Zoom wrappers plus 10 cents). The promotion on the bottom pane offered a choice of any two large (9½" × 12½") airplane pictures, plus a surprise, also for 25 Zoom wrappers and 10 cents. Because this second wrapper advertises a New Series, collectors believe it was used to market the 101-200 sequence of cards.
The third wrapper is a variation of the 1941 wrapper show above, without the price information. This variation also has an offer expiration date of Dec. 31, 1942 rather than the 1941 expiration date shown on the Wrapper 2 design. All of the other features of the wrapper appear to be the same as the Wrapper 2 design.
References
